Union Square Member Profile

Early-stage to growth-stage consumer brand teams and the experts who help them scale. Resident is not selling desks. We’re selling proximity to talent, vendors, distribution, and like-minded operators.

1. Consumer/CPG Brands

Companies creating and selling physical goods in consumer-facing categories

Industries to target:

• Food & Beverage
  • Functional drinks (adaptogens, hydration, etc.)
  • Better-for-you snacks
  • Alt-protein and meal kits
  • Clean label, organic, DTC pantry goods
• Fashion & Apparel
  • Sustainable fashion startups
  • DTC streetwear or luxury brands
  • Athletic or performance wear
  • Creator-led or capsule brands
• Health & Wellness
  • Supplements, vitamins, sleep/energy aids
  • Home fitness brands
  • Sexual wellness
  • Mental health/wellbeing consumer products
• Beauty & Personal Care
  • Skincare and cosmetics (especially indie brands)
  • Fragrance startups
  • Hair care / grooming
  • Clean beauty and anti-aging solutions

Ideal profile:

• Team of 6–40
• Raised Seed/Series A or profitable bootstrapper
• Warehouse elsewhere, but HQ is marketing & ops
• Heavy emphasis on content, community, and brand

2. Consumer Brand Growth Partners

These are the critical service providers that CPG companies constantly need and cross-collaborate with.

Agencies & Studios

• Branding & Design Studios: Create packaging, identity, and story
• Marketing Agencies: DTC growth, SEO, influencer, retention
• PR Firms: Launch campaigns, giftings, editor relationships
• Advertising Agencies: Media buying (Meta, TikTok, OOH)
• Content Production: Photography, video, UGC, TikTok edits, brand storytelling
• Experiential Agencies: Pop-ups, tastings, and retail activations

Supply Chain & Ops

• Copackers & Contract Manufacturers: Batching, bottling, packaging
• Packaging Suppliers: Custom boxes, sustainable materials, sleeves, inserts
• 3PLs & Logistics Consultants: Fulfillment optimization, warehousing strategy
• Product Development Firms: Food scientists, cosmetic chemists, industrial design

Digital & Retail Platforms

• E-commerce Enablement
  • Shopify agencies, headless commerce devs, ReCharge experts
  • Analytics and CRO consultants
• Retail Distribution Support
  • Retail brokers, wholesale platforms (Faire, Pod Foods)
• Marketplaces and Channels
  • Amazon agencies, TikTok Shop specialists

3. Strategic Partners & Enablers

These professionals and firms offer leverage, insight, capital, and support to help brands scale smarter and faster.

• Consumer-Focused Investors
  • Angels, venture firms, and family offices focused on consumer brands
• CPG-Specialized Legal & Accounting
  • Law firms and accountants with deep experience in consumer product compliance, fundraising, and retail contracts
• Retail Consultants & Merchandisers
  • Experts in planograms, shelf strategy, packaging compliance, and buyer presentations
• Talent & Recruiting Firms
  • Search and placement firms specializing in DTC brand hires: marketing, ops, supply chain, and CX
• Media & Journalists
  • Reporters, editors, and content creators covering emerging brands, founder stories, and category trends
• Fractional & Outsourced Firms
  • Experienced operators offering fractional COO, CFO, or CMO services designed specifically for CPG growth-stage businesses